To market a stand up paddleboard yoga class taught on Cayuga Lake, the client sought a logo that captures the energy, positivity, and connection to nature inherent in her teaching. The final design references landscape, water, sky, and the lotus flower. The lotus embodies perseverance and patience—it is a flower born in the depths of muddy lake bottom, and pushes to the surface until it can bloom to share its beauty with the world. A secondary logo will market morning classes taught on campus, “Morning Cup of Flow.”