Photo credit: Rethink Food, NYC

Rethink Food NYC
Non-Profit, Various marketing materials + truck decal
Rethink Food NYC Inc is a non-profit organization working to recover nutritious excess food to provide low or no-cost meals to New York City families in need. They transform unused food from grocery stores, restaurants, events, and corporate offices into ready-to-eat, nutritiously dense meals that are delivered to local human service organizations in New York City.  As a member of the Operations Committee with a deep interest in bettering the food system, Alexandra advises Rethink on branding and graphic identity, contributing various graphics for social media, web, print marketing materials, as needed. 

According to Feeding America, there are 42 million people facing hunger in the United States, with 1.4 million in New York City alone. Astonishingly, research shows about 40% of the food produced in America today goes to waste; this is equivalent to 70 billion tons. Our goal is make sure the wholesome excess food gets to hungry mouths. 

To find out how you can help, go to Rethink Food NYC
Edible Manhattan                ​​​​​​​Rachel Ray                     Eater


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